Attention™ | Preference™ | Metadata

Research & Development

We endeavor to bring our clients the very latest techniques in analyzing the Entertainment Industry and its related data. That is why we invest significantly into Research and Development.

The content side of the industry is currently undergoing shifts of significant proportions, with new entrants ranging from telcos, new media houses and advertisers, while the traditional players are attempting to consolidate their presence in the digital era. With an estimated 46% of online homes using Internet streaming, and a forecasted 46million American homes using Video On Demand by 2010, the ability to understand viewer preferences will be more sophisticated than ever before.

Anticipating needs...
Our main US development revolves around the Attention™ System. However, one of our parent companies in the UK (Attentional) has made significant advances in the areas of Preference and Metadata, and as a result we are looking to find suitable American partners to develop the exporting of these procedures.

The Attention™ System applies new developments in the areas of cognitive science, neuroscience and psychology to analyze the strengths and weaknesses of audiovisual narratives and predict their performance. Our psychologist, Kathryn Bristow is working with the University of Bristol on developing reliable measures of attention using psychophysiological indicators.

The Preference™ System gives a very precise fix on the particular tastes and demands of a specified audience. Typical applications include informing scheduling decisions, identifying program acquisition or commissioning opportunities and helping new channels ensure they have a coherent content package. This system is now on the market in the UK following an extensive period of Research and Development in 2005. We are looking for the appropriate opportunity to apply it to the US market.

The Metadata development program builds on our unique database of information on AV content, preparing it for a new range of applications. We are now researching ways of aiding viewers seeking audiovisual content on new platforms and services, including Video On Demand, the internet and mobile phones.